Rothschild Boulevard is one of the principal streets in the center of Tel Aviv, Israel, beginning in Neve Tzedek at its southwestern edge and running north to Habima Theatre.
It is one of the most expensive streets in the city, being one of the city's main tourist attractions. It features a wide, tree-lined central strip with pedestrian and bike lanes.
Rothschild Boulevard is one of the oldest streets in Tel Aviv. The Boulevard is an arts district, with galleries including Alon Segev Gallery, Rothschild49 Art Gallery and Sommer Contemporary Art.