Puerto Vallarta, colloquially known as Vallarta, is a city on Mexico's Pacific Coast. While it is established as a modern resort town, the Old Town (the Zona Romantica district) south of the River Cuale is more of a traditional Mexican city.
Around the Bay, beautiful beaches, lush jungles, and sparkling waterfalls offer many opportunities for the adventurous, while five-star resorts, world-class shopping, and gourmet restaurants satisfy even the most sophisticated traveler. Stretching from the south end of Old Town to central downtown, a newly extended and refurbished boardwalk along the ocean, called the Malecon, passes by any number of shops, restaurants, and hotels, and often plays host to mimes, breakdancers, clowns and artists.
The residents are friendly and generally willing to help with directions and other requests. Puerto Vallarta also has gained a reputation as one of the few cities in Latin America that enthusiastically welcomes LGBT tourism. The area in and around the Zona Romantica is particularly known for having many hotels, bars, shops and restaurants that cater to gay tourists. There is also an annual Pride festival held in May.