Mui Ne is a traditional fishing town with approximately 25,000 residents in Bình Thuận Province in Southern Vietnam that became a ward of the City of Phan Thiết in 1999. The name Mui Ne is often erroneously used as the general name for the main resort area in Phan Thiet along Mui Ne Bay, 220 km northeast of Ho Chi Minh City.
The wards along the coast have been transformed into a resort destination since the mid 1990s, when many discovered the area during the solar eclipse of October 24, 1995. Most notably, tourism has developed in the area from the city center of Phan Thiet to Mui Ne, including Phu Hai and Ham Tien wards along Phan Thiet Bay.
The dense resort area along Phan Thiet Bay and beyond now boasts over two hundred beach resorts and hotels, as well as guest houses, backpacker hostels, restaurants, bars, shops and cafes.