Leicester Square is a pedestrianised square in the West End of London, England. It was laid out in 1670 as Leicester Fields, which was named after the recently built Leicester House, itself named after Robert Sidney, 2nd Earl of Leicester.
Leicester Square is the centre of London's cinema land, and one of the signs marking the Square bears the legend "Theatreland". It contains the cinema with the largest screen and another with the most seats (over 1,600). The square is the prime location in London for film premieres and co-hosts the London Film Festival each year.
Leicester Square is one of several places in the West End that puts on events relating to the Chinese New Year. The celebrations are organised by the London Chinatown Chinese Association and held on the first Sunday during the new year period.