Ipanema became known internationally with the popularity of the bossa nova jazz song, "The Girl from Ipanema" ("Garota de Ipanema"), written by Antônio Carlos Jobim and Vinícius de Moraes.
Ipanema is adjacent to Copacabana and Leblon beaches, but it is distinct from its neighbors. It is relatively easy to navigate because the streets are aligned in a grid. Ipanema's beach culture includes surfers and sun bathers who gather daily at the beach.
Every Sunday, the roadway closest to the beach is closed to motor vehicles allowing local residents and tourists to ride bikes, roller skate, skateboard, and walk along the ocean. Ipanema is one of Rio's most expensive districts to live in; private investment has led to the building of world-class restaurants, shops, and cafés.