The Hollywood Sign, formerly the Hollywoodland Sign, is an American landmark and cultural icon overlooking Hollywood, Los Angeles, California. It is situated on Mount Lee, in the Beachwood Canyon area of the Santa Monica Mountains. Spelled out in 45 ft (13.7 m)-tall white capital letters and 350 feet (106.7 m) long, it was originally created in 1923 as a temporary advertisement for a local real estate development, but due to increasing recognition, the sign was left up.
Among the most well-known landmarks in both California and the United States, the sign makes frequent appearances in popular culture, particularly in establishing shots for films and television programs set in or around Hollywood. Signs of similar style, but spelling different words, are frequently seen as parodies. The Hollywood Chamber of Commerce holds trademark rights to the Hollywood Sign.
The sign is protected and promoted by nonprofit The Hollywood Sign Trust, while its site and the surrounding land are part of Griffith Park.