Blackpool is a seaside resort town in the North West of England and Britain's favourite beach resort. Over 12 million people visit Blackpool each year, making it Britain's number one holiday resort. Many come for the two largest attractions, Blackpool Pleasure Beach and Blackpool Tower, although the town features many other smaller attractions including three piers, numerous amusement arcades, 7 miles (11 km) of beaches and pedestrian promenade, and a vibrant nightlife.
Following a heyday in the first half of the 20th century as the working classes gained freedom and disposable income, Blackpool has struggled to find a new role with the advent of package holidays to the Mediterranean. It has long used the Blackpool Illuminations light show to extend its tourist season into the autumn months, and has been campaigning the government to allow the redevelopment of its central seafront Golden Mile with Las Vegas-style casino hotels in an attempt to become a gambling haven.
While many tourists go to Blackpool nowadays for party weekends (often hen or stag groups), an older clientele enjoys the nostalgia of the town. The Tower Ballroom remains a global mecca for ballroom dancing and many remember Reginald Dixon playing his Wurlitzer organ with songs such as "Oh I do like to be beside the seaside"; synonymous with the town.